Typography

Focus

A typographic poster that turns the word FOCUS into a bold arrangement of oversized gold serif letters.

The challenge
Use a single word as both the message and the image, balancing expressive letterforms with a readable supporting message.
Our approach
The letters stack and overlap across the page, with their curves and fine strokes shaping the negative space. Small lines of motivational copy sit within the gaps, giving the layout a second reading distance.
The outcome
A stark black-and-gold study in scale and concentration, where the lettering supplies the structure, texture, and visual energy.